Features

C-Murder: Tried And Tru

July 22nd, 2008 | Author: Matthew Cooper

DX: What made you want to start your own imprint, TRU Records?
C:
At the end of the day, you got to do your own thing you got to handle your own business you know? I had a lot of talented cats that was around me and from the same hood from Calliope Projects and stuff. I was just a decision I woke up and said I got to bust a move and do what I got to do, and of course me being 100% true with it, I had to name it TRU Records.

DX: Now your brother, Master P, has moved on to make what some call more "positive" music. Do you feel any pressure being the last No Limit Soldier standing still making that same music that got you here?
C:
No I don't feel no pressure, because at the end of the day, brah, it's just in me. I'm not trying to do this on purpose, I'm not trying let myself be tainted by whats going on in the public or let myself fall into certain situations that they want to be in. I been through a lot brah, so when I get in that booth, that's all i think about is putting out hot music and speaking from the heart, ya heard me?

DX: How's your relationship with Master P and Silkk the Shocker?
C:
I mean we brothers, we going always be blood, ya feel me? But as far as business-wise, they going a different route from where I'm going.

DX: How did facing two life changing charges at the same time effect you personally and professionally?
C:
I mean it's like this here, you can't let it get to you, you got to be a man, you can't let it get you down and you can't let it take you under so you got to keep moving thats part one ya feel me? But at the same time, you know one thing you got to change your lifestyle and the moves you make or you'll end up in the same situation and now you're a target, ya feel me? Just got to be smart, that's all.

DX: What inspired you to make a novel, Death Around The Corner?
C:
I done read so many books just sitting back. I read about almost 500 books in a four and a half year time limit. I just set a goal for myself like this something I can do I'm just sitting here writing, so I set a goal for myself did a lot of looking into it and stuff like that, research and things man and just got focused sat down and started it, brah. Death Around The Corner was a good novel five stars by Amazon.com; [it] got good reviews ya heard me?

DX: So Besides you and your TRU camp, who are you listening to in Hip Hop right now?
C:
In the tape deck right now, I got that Rick Ross, I got that Bun B, of course I got that UGK album [click to read], I'm loving T.I. music. I definitely listen to all of the 50 Cent and G-Unit music, thats whats in the tapedeck right now.

DX: What did getting on Ludacris's song, "Do Your Time,"
[click to read] off of his Release Therapy album [click to read] do for you?
C:
That was crucial. I mean I come home and Luda call me and said man bless me with this verse on this song, so he sent it and I handled my business and that was a beautiful thing right there.

DX: Now the south has been on top of Hip Hop for quite some time now, do you think you've paved the way for the new generation of artists?
C:
I think that No Limit's way of doing things has opened a lot of doors definitely because, we had the perfect blueprint for marketing music and putting the CDs out there ya know? I think a lot of cats took advantage in using that right. So we definitely opened a lot of doors, brah.

DX: How many different divisions do you have of TRU?
C:
We got a lot of different divisions. We got the graphics team down here. We got the t-shirt organization. We got the management. I mean we go all the way down to the grass cutters and driver, ya heard me? So it's a lot of people on the team, man, its like the real TRU Records family now.

DX: Whats the future of TRU Records?
C:
Just want to be on top of the game, I want to be like Jay-Z and 50 [Cent] doing their thing I respect all them cats how they doing it - Puffy [too]. I just want to be on top with the big dogs, that's all.

DX: Is there any advice you would give to the up and coming artists and businessmen trying to enter this game?
C:
You've got to stick with it. I mean we had a lot of people telling us we'll never make it and stuff like that, so you got to shake the haters off fasho. If it's something you believe in, you just got to do what you got to do. If you're trying to market your record, you got to take it step-by-step: press it up, promote it, hit the radio station, if you can make t-shirts, make t-shirts just be in people's face. That's all man. Make good music first of all, ya heard me?

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