Rap Snacks had been around for over a decade before reaching mainstream prominence thanks to Migos’ “Dab of Ranch” potato chips and catchy accompanying song.
Months later, the Atlanta trio is still putting on for the brand. This time, Migos decided to buy out a corner store full of the snack, which they documented in a recent Instagram post.
Speaking with DX last year, Rap Snacks CEO James “Fly” Lindsay had this to say about their rap collaborations, which also include Lil Boosie and Fetty Wap among others.
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“I told them that this is a $45 billion yearly market and African Americans own less than one percent of businesses,” Lindsay explained of getting Migos on board with the new marketing campaign. “We eat snacks every day and they love your brand. The product is better than anything else on the market. Everything I’ve done has always been about being different. That’s how we came up with Sour Cream and a Dab of Ranch. We just say it like that because that’s what it is.”
Earlier this week at the annual New York Met Gala, Migos also became the first rap group to perform at the prestigious event.
